Real estate CRM guide · 2026

Best CRM for real estate agents in 2026: 9 options compared

The best real estate CRM depends on where your leads come from. Teams that live on the phone — calling expireds, FSBOs, past clients or lists they import — get the most from RevRing, which puts a power and predictive dialer, two-way texting, email and a CRM in one place. Teams that mainly buy portal and website leads and need fast routing most often choose Follow Up Boss. If you want an IDX website and lead generation from the same vendor, look at Lofty, Real Geeks, Sierra Interactive or CINC. Wise Agent is a low-cost option with transaction management, and Top Producer suits agents who farm with MLS data.

Last reviewed October 2, 2026 · Published by RevRing. RevRing is our product; every other product is described from its own website, with sources linked.

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Quick picks by need

Phone prospecting from your own lists: RevRing
Teams buying leads from many sources: Follow Up Boss
IDX website + lead generation + CRM: Lofty, Real Geeks, Sierra or CINC
Brokerage-provided all-in-one: BoldTrail
Solo agents on a budget: Wise Agent
Farming and referral business with MLS data: Top Producer

Prices are as each vendor listed them on October 2, 2026. They change often — confirm on the vendor's pricing page before you buy. We do not use star ratings or scores.

Comparison at a glance

Best CRM for real estate agents in 2026: 9 options compared
Product	Best for	Built-in dialing	Listed price	Free trial
RevRing	Agents, teams and investors who prospect by phone from their own lists and want the dialer, texting and CRM together.	Power dialing, 1 line per agent (Scale, Pro); predictive dialing, 2–3 lines per agent (Pro); answering machine detection; local presence; voicemail drop	Starter $39.99/seat/mo (calling only); Scale $59.99 adds the power dialer; Pro $89.99 adds predictive dialing; the CRM package is +$70/seat/mo, or $70.00/seat/mo on its own	No free trial
Follow Up Boss	Teams that buy leads from many sources (portals, ads, websites) and need fast routing and follow-up.	Built-in calling, Smart Call Lists, call recording and live transfer; calling is an add-on on Grow and included on Pro and Platform	Grow $69/user/mo (calling +$39/user); Pro $499/mo for 10 users; Platform $1,000/mo for 30 users (two months free billed annually)	14 days
Lofty (formerly Chime)	Agents, teams and brokerages that want an IDX website, lead generation and CRM from one vendor.	Basic dialer on all plans; power dialer is an add-on	Not published (Agent, Team, Broker, Enterprise)	No
BoldTrail (formerly kvCORE)	Agents whose brokerage provides it, and brokerages standardizing on one platform.	Smart Number for calls and texts; a mobile dialer that works through a prioritized list one call at a time	Not published	Not stated
Sierra Interactive	Teams that run paid ads to their own IDX website and want the site and CRM together.	Browser-based Sierra Dialer with call lists, voicemail drop, recording and transfers	Agents from $299.95/month; Teams & Brokerages from $399.95/month	Not stated
Real Geeks	Agents and teams that want an IDX website plus optional paid lead packages.	Built-in click-to-call dialer included on every plan	$399/month plus a $500 setup fee, including 2 users; lead packages from $299/month	Not stated
Wise Agent	Solo agents and small teams on a budget who also want transaction checklists.	Power Dialer by WAVV as a paid add-on (multi-line plan calls up to 3 contacts at once)	CRM $49/mo ($42/mo billed annually), up to 5 team members	14 days
CINC	Teams that want a vendor to generate buyer and seller leads and a CRM to work them.	Dialer add-on with 3 lines for $75/month	Base plans not published (Solo, Ramp, Pro, Select)	Not stated
Top Producer	Agents who grow through farming, past clients and referrals and want MLS market data in the CRM.	No built-in dialer stated (two-way texting and email)	Pro $179/user/month (monthly; save 10% annually); Pro Teams 5 users $399/month	Not stated

How to choose

Where your leads come from

Portal and website leads need instant routing and automated follow-up. Prospecting (expireds, FSBOs, circle prospecting, past clients) needs a fast dialer and texting. Referral and farming businesses need market data and long-term nurture.

Whether you need a website

IDX-website platforms (Lofty, Real Geeks, Sierra, CINC, BoldTrail) bundle the site, ads and CRM. A CRM without a website, like Follow Up Boss or RevRing, connects to the site you already have.

What kind of dialing is included

Click-to-call, a single-line power dialer and a multi-line dialer are very different tools, and calling is often an add-on. The table says what each vendor states.

Where prospecting data comes from

Expired, FSBO and pre-foreclosure data is sold by dialer vendors such as REDX, Vulcan7 and Mojo. A CRM that imports lists works with any data provider.

Do-not-call compliance

Cold calling homeowners is regulated by the TCPA and the National Do Not Call Registry. Check that lists are scrubbed and calling hours enforced before you dial.

The real monthly cost

Compare per-user and per-team pricing and add setup fees, IDX feed fees, dialer add-ons and lead packages.

The 9 CRMs, one by one

RevRing

Best for: Agents, teams and investors who prospect by phone from their own lists and want the dialer, texting and CRM together.

A CRM and dialing platform for outbound sales teams: power and predictive dialing, two-way SMS, email, pipelines, automations, Facebook lead ads and landing pages in one system.

Dialing: Power dialing, 1 line per agent (Scale, Pro); predictive dialing, 2–3 lines per agent (Pro); answering machine detection; local presence; voicemail drop
Real estate tools: DNC and litigator scrubbing on import, calling windows, two-way SMS and email, a Real Estate Buyers pipeline template, real estate email templates and a 14-day buyer follow-up automation, Facebook lead ads and landing pages
Listed price: Starter $39.99/seat/mo (calling only); Scale $59.99 adds the power dialer; Pro $89.99 adds predictive dialing; the CRM package is +$70/seat/mo, or $70.00/seat/mo on its own
Free trial: No free trial
Sources: revring.com/pricing · revring.com/industries/real-estate — checked October 2, 2026

Where RevRing is not the right fit: RevRing does not include an IDX website, MLS data, transaction management or expired/FSBO lead data — import lists from your data provider. It has no free trial.

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Follow Up Boss

Best for: Teams that buy leads from many sources (portals, ads, websites) and need fast routing and follow-up.

A real estate CRM for agents and teams that routes leads from many sources, automates follow-up and supports coaching.

Dialing: Built-in calling, Smart Call Lists, call recording and live transfer; calling is an add-on on Grow and included on Pro and Platform
Real estate tools: Lead routing from 250+ sources, Smart Lists, Action Plans, deal tracking; websites connect through integrations
Listed price: Grow $69/user/mo (calling +$39/user); Pro $499/mo for 10 users; Platform $1,000/mo for 30 users (two months free billed annually)
Free trial: 14 days
Sources: followupboss.com/pricing · followupboss.com/features/outbound-calling — checked October 2, 2026

Lofty (formerly Chime)

Best for: Agents, teams and brokerages that want an IDX website, lead generation and CRM from one vendor.

An all-in-one real estate platform with IDX websites, lead generation, a CRM, transaction management and AI agents.

Dialing: Basic dialer on all plans; power dialer is an add-on
Real estate tools: IDX website, buyer and seller lead programs, AI agents, transaction management, home-search app
Listed price: Not published (Agent, Team, Broker, Enterprise)
Free trial: No
Sources: lofty.com/pricing · lofty.com/feature/dialer — checked October 2, 2026

BoldTrail (formerly kvCORE)

Best for: Agents whose brokerage provides it, and brokerages standardizing on one platform.

Inside Real Estate's all-in-one front office — IDX websites, CRM, marketing automation and back office — often provided by brokerages.

Dialing: Smart Number for calls and texts; a mobile dialer that works through a prioritized list one call at a time
Real estate tools: IDX websites, lead engine, marketing autopilot, back office and commissions
Listed price: Not published
Free trial: Not stated
Sources: boldtrail.com · help.insiderealestate.com/en/articles/9917734-boldtrail-mobile-app-dialer-overview — checked October 2, 2026

Sierra Interactive

Best for: Teams that run paid ads to their own IDX website and want the site and CRM together.

An IDX website and CRM platform with lead routing, automation, reporting, ad management and AI texting.

Dialing: Browser-based Sierra Dialer with call lists, voicemail drop, recording and transfers
Real estate tools: IDX website, PPC and ad management, AI lead engagement by text
Listed price: Agents from $299.95/month; Teams & Brokerages from $399.95/month
Free trial: Not stated
Sources: go.sierrainteractive.com/pricing · help.sierrainteractive.com/helpcenter/sierra-dialer-overview-setup-benefits-best-practices — checked October 2, 2026

Real Geeks

Best for: Agents and teams that want an IDX website plus optional paid lead packages.

IDX websites, a lead-manager CRM and lead generation for agents and teams.

Dialing: Built-in click-to-call dialer included on every plan
Real estate tools: IDX website, property and market alerts, home valuation, lead packages, AI text assistant
Listed price: $399/month plus a $500 setup fee, including 2 users; lead packages from $299/month
Free trial: Not stated
Sources: realgeeks.com/pricing · realgeeks.com/blog/no-more-excuses-the-new-real-geeks-dialer-is-here — checked October 2, 2026

Wise Agent

Best for: Solo agents and small teams on a budget who also want transaction checklists.

An affordable real estate CRM with lead management, automation and transaction management for agents and small teams.

Dialing: Power Dialer by WAVV as a paid add-on (multi-line plan calls up to 3 contacts at once)
Real estate tools: Transaction management, drip campaigns, landing pages, AI writing assistant; texting is an add-on
Listed price: CRM $49/mo ($42/mo billed annually), up to 5 team members
Free trial: 14 days
Sources: wiseagent.com/pricing — checked October 2, 2026

CINC

Best for: Teams that want a vendor to generate buyer and seller leads and a CRM to work them.

A real estate lead generation and conversion platform with IDX websites, Google and Facebook buyer and seller leads, and a CRM.

Dialing: Dialer add-on with 3 lines for $75/month
Real estate tools: IDX website, paid lead generation, behavior-triggered drips, AI assistant
Listed price: Base plans not published (Solo, Ramp, Pro, Select)
Free trial: Not stated
Sources: cincpro.com/pricing — checked October 2, 2026

Top Producer

Best for: Agents who grow through farming, past clients and referrals and want MLS market data in the CRM.

A real estate CRM centered on MLS-powered market reports, farming and referral business.

Dialing: No built-in dialer stated (two-way texting and email)
Real estate tools: MLS integration with 320+ boards, market snapshots, just-listed / just-sold alerts and postcards, transaction and commission tracking
Listed price: Pro $179/user/month (monthly; save 10% annually); Pro Teams 5 users $399/month
Free trial: Not stated
Sources: topproducer.com/pricing — checked October 2, 2026

Prospecting dialers that sell listing data

Listing agents who prospect expireds and FSBOs often buy the data and the dialer together. These products sell seller-lead data with a dialer; they are usually used alongside a CRM rather than instead of one.

Prospecting dialers that sell listing data
Product	Best for	Built-in dialing	Also includes	Listed price	Free trial
Mojo Dialer	Prospecting agents who want a triple-line dialer and buy expired and FSBO data separately.	Single-line power dialer or Triple Line Dialer (up to three numbers at once)	Data add-ons: expired, FSBO, FRBO, pre-foreclosure, neighborhood search, skip tracing	Single Line $89/license/mo or Triple Line $139/license/mo, plus Agent Access $10/user	Not stated
REDX	Listing agents who want seller-lead data and the dialer from one vendor.	Connect: single-line power dialer; Pro: multi-line power dialer with 3 lines	Expired, FSBO, FRBO, pre-foreclosure and GeoLeads data; ad builder; postcards	Core $199/mo (no dialer), Connect $299/mo, Pro $349/mo	Not stated
Vulcan7	Listing agents focused on expired and FSBO prospecting.	Power dialer with one-click voicemail and recording	Expired, FSBO, FRBO, pre-foreclosure, neighborhood search and skip-tracing data	Not published (Essential, Executive, Ultimate)	Not stated
BatchDialer	Real estate investors and wholesalers dialing large seller lists.	Predictive and preview; 3 lines per agent on Starter, 5 on Pro and Enterprise	Number reputation monitoring, PropStream and BatchLeads integrations, optional lead data	Starter $95, Pro $151, Enterprise $199 per agent/month billed annually	7 days

Sources: Mojo Dialer · REDX · Vulcan7 · BatchDialer — checked October 2, 2026.

Power, predictive, progressive and preview dialing: what's the difference?

Click-to-call places one call when the agent clicks a number. A power dialer works through a list for the agent, placing the next call as soon as the previous one ends — one line per agent, so every answered call has an agent waiting.

A predictive dialer calls several numbers per agent at once and connects whichever person answers. It produces more live conversations per hour, but if more people answer than there are free agents, a call is abandoned. In the US, the FTC's Telemarketing Sales Rule safe harbor limits abandoned calls to 3% of calls answered by a person, measured per campaign over 30 days.

Progressive dialing places one call automatically as soon as an agent becomes free, and preview dialing shows the agent the record first and lets them decide when to dial. Vendors use these names a little differently, so check what each one means in practice.

RevRing offers power dialing (one line per agent, Scale and Pro plans) and predictive dialing (two or three lines per agent, Pro plan), with adaptive pacing that follows the live connect rate and is capped at a 3% abandonment rate.

Good to know

LionDesk, still listed by some 2026 guides, was discontinued: Lone Wolf wound it down through September 2025 (HousingWire, Inman).
Chime is now Lofty (since November 2023) and kvCORE is now BoldTrail (since June 2024).

Frequently asked questions

What is the best CRM for real estate agents?

It depends on your lead sources. For phone prospecting from your own lists, RevRing combines a power and predictive dialer with texting, email and a CRM. Follow Up Boss is the most common choice for teams buying leads from many sources; Lofty, Real Geeks, Sierra Interactive and CINC bundle an IDX website and lead generation; Wise Agent is a low-cost option; Top Producer suits farming with MLS data.

Which real estate CRMs include a dialer?

As the vendors state it: Follow Up Boss includes calling on Pro and Platform and sells it as an add-on on Grow; Lofty includes a basic dialer with a power dialer add-on; Real Geeks includes click-to-call; Sierra Interactive has a browser dialer; CINC sells a 3-line dialer add-on; Wise Agent offers the WAVV power dialer as an add-on; RevRing includes power dialing on Scale and Pro and predictive dialing on Pro.

Do I need a separate dialer for expired and FSBO leads?

Usually you need a data source. REDX, Vulcan7 and Mojo sell expired and FSBO data with their dialers. RevRing does not sell listing data, but it can dial any list you import, after scrubbing it against do-not-call and litigator lists.

Is there a free CRM for real estate agents?

None of the real estate CRMs in this guide is free. Follow Up Boss and Wise Agent offer 14-day trials. General-purpose CRMs such as HubSpot have free plans but no real estate features. RevRing has no free plan or trial.

What happened to LionDesk, Chime and kvCORE?

LionDesk was discontinued by Lone Wolf in 2025. Chime rebranded as Lofty in 2023, and kvCORE became BoldTrail in 2024.

Can RevRing text real estate leads?

Yes. RevRing sends and receives SMS from your own numbers, with A2P 10DLC registration built in, and bulk texting is available on the Scale and Pro plans.

See if RevRing fits your team

Agents, teams and investors who prospect by phone from their own lists and want the dialer, texting and CRM together.